3 min read
The Pre-Launch Checklist: 3 Weeks to Launch Day
A week-by-week pre-launch checklist for founders — positioning, assets, audience, and distribution — so launch day is execution, not improvisation.
Product LaunchPlaybookFounders
A week-by-week pre-launch checklist for founders — positioning, assets, audience, and distribution — so launch day is execution, not improvisation.
Boost your product's visibility and credibility
Launches are won in the three weeks before launch day, not on it. The teams that get traction prepare their positioning, assets, audience, and distribution in advance, so the day itself is just execution. Here's a week-by-week checklist to get there.
Keep it simple: publish your listings, send the announcements, and then talk to everyone who shows up. The goal isn't a one-day spike — it's turning attention into your first 100 users and ongoing discovery.
How long should I prepare? Three weeks is a comfortable runway for a solo founder or small team. You can compress it, but the foundation and audience steps are what move results.
What's the single most important item? A clear one-liner plus a working signup flow. Everything else amplifies those two.
Do I need a big audience to launch? No — but you need somewhere to announce. Even a small, warm list plus the right directories beats launching into silence.
Ready when your three weeks are up? List your product on aat.ee — free to launch, with a permanent dofollow listing. See the pricing & networks.