Launch day is a spike; your first 100 users come from what you do next. A practical playbook: launch where users already are, talk to everyone, and turn the launch into ongoing discovery.
Boost your product's visibility and credibility
Your first 100 users rarely come from launch day alone — they come from launching where your audience already is, talking to everyone who shows up, and turning the launch into discovery that keeps working for months. Here's the playbook once the confetti settles.
A spike on day one is nice; sustained signups come from being present in the places your audience already looks for tools — relevant directories, communities, and search. List on the platforms that match your category (how to choose), and make sure each listing has your clean one-liner and a working link.
The first dozen users are your highest-leverage research. Reach out personally, ask what they were trying to do, watch where they get stuck, and fix the top friction fast. Early word-of-mouth is built one delighted user at a time.
People share when it's easy and worth it. Give them something concrete to point at (a clean product page, a short demo), and ask directly — a specific ask ("would you share this with one person who'd find it useful?") beats a generic "please share."
This is what separates a one-day blip from compounding growth:
Keep a steady drumbeat: ship visible improvements, share what you learn, and re-engage your early users. Momentum compounds when you keep showing up.
How long does it take to reach 100 users? It varies widely — but founders who launch in the right places and talk to early users get there faster than those who rely on a single launch-day push.
Free or paid distribution? Start free (you can launch on aat.ee for free). Add paid placement when you want to skip queues and get listed across a wider directory network — see pricing.
What if launch day was quiet? Normal. The post-launch steps above — directories, search/AI discovery, talking to users — matter more than the day-one number.
Make your launch keep working: list your product on aat.ee for a permanent dofollow listing, or explore the directory & GEO tiers.